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Couldnt open whatsapp3/9/2023 ![]() ![]() ![]() ![]() Making payments simple can help bring more businesses into the digital economy, opening up new opportunities for growth," a blog post from WhatsApp explains.īelow, I'll walk through how the payments feature works and how brands can leverage it within their WhatsApp or mobile messaging strategies.īecause the payment feature is powered by Facebook Pay's software, sending a payment on WhatsApp will be quite similar to sending one via Facebook. Now in addition to viewing a store’s catalog, customers will be able to send payments for products as well. It’s become second nature to send a zap to a business to get questions answered. "Over 10 million small and micro-businesses are the heartbeat of Brazil’s communities. ![]() Prior to this launch, WhatsApp was already one of the top messaging platforms in Brazil and had already seen a number of brands use it to engage with audiences in this region. One of the major reasons WhatsApp's payment feature, powered by Facebook Pay's transaction software, is being launched in Brazil first is so WhatsApp can learn more about how local benefits can benefit from chat transactions. The feature has already launched on the Brazil-based app but will ultimately expand globally.Īccording to the brand, the WhatsApp payments tool will allow payments to be accepted by brands with WhatsApp Business pages for a 3.99% processing fee. In 2020, the company began rolling out an online payment feature. However, it allows companies to create a public business profile that includes links to ecommerce stores and a catalog of product shots.īut WhatsApp didn't stop at Business pages. This app, which passed five million active users in its first year, is quite similar to the consumer version of WhatsApp. In 2019, due to WhatsApp's booming popularity, it launched one of its biggest features yet:a specialized app called WhatsApp Business. After adding features like group chat and video capabilities, the platform quickly became a place where brands can directly interact with consumers. As the chat app'sglobal user-base has continued to expand, so has its platform. ![]()
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